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Digital Edition Briefs | 9.28.11

W, Spin, Fotopedia…



Stefanie Botelho By Stefanie Botelho and McKenzie Morrell
09/28/2011


W Magazine launches The Daily W, an iPad exclusive app. Existing separately from W Magazine and wmagazine.com, the publication says the app is not a digital edition; but acts as a daily offering of “must sees” and “must haves”, curated by W editors. Exclusive photographs and video will be included, as well as e-commerce capabilities. The app is available for download free of charge.

SPIN Magazine launches an iPhone-only app called SPINshapemix. The app features remix capability and sound effects for manipulation of eight stem tracks included in-app. Remixes will automatically be entered into in a contest for the best result once they are shared via Facebook; FB users can then vote for their best remix pick. The top ten remixes will be be judged by SPIN editors, and the winner receives a trip for two on the Holy Ship! Concert cruise.

Sport Illustrated announces the release of its new app, Sports Illustrated Football Rivals. The application, offered for the iPad, iPhone and Android smartphones, investigates football rivalries within SI’s editorial coverage. The free app utilizes more than 300 pages of content to guide the user to important games, plays and principal performances with video and audio additions. The app, sponsored by Coke Zero, also includes 3D interactivity and short original films.

Fotopedia has partnered up with Flipboard for the debut of its first digital publication, The Fotopedia Magazine. The free app, also available on Facebook, Twitter and the mobile web, features slide shows structured as visual stories, and will be updated several times a day. Fotopedia has had more than 4.8 million copies of its apps downloaded at time of print.

Vulture.com has launched its first app for the iPhone. Vulture Clickables, now available for free in iTunes, features videos, songs, trailers, and clips curated by Vulture editorial staff. Clickables includes main feed filters divided into categories including TV & Viral Videos and Movies & Trailers, as well as social sharing capability.

Stefanie Botelho By Stefanie Botelho and McKenzie Morrell
09/28/2011







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