Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Bonnier also had the most individual brands advertising in its magazines in the first quarter at 1,608, beating out Time Inc., which had 1,539 individual advertisers (Time Inc. had the most individual brand advertisers in 2010 among the six major publishers tracked by MagazineRadar).

However, Time Inc. had the most overall ad pages in the first quarter at 4,629, posting a 3 percent gain. Hachette saw pages up 2 percent in the first quarter while ad pages fell for both Conde Nast and Hearst (down 3 percent and 5 percent respectively), according to MagazineRadar.