"The Daily" Is A Top News App But Download Complaints Soar
Crashes, long download earn app a two-star rating in App Store.
While it‚Äôs probably not surprising given the buzz around the launch of News Corp.‚Äôs tablet-only publication, The Daily is currently #1 in ‚ÄúTop Apps‚ÄĚ and #1 in ‚ÄúNews Apps,‚ÄĚ according to topappcharts.com.
However, the app is met with mixed reviews in the App store, gaining an average two-star rating. The trouble seems to lie in the image uploading ‚Äď one customer says, ‚ÄúUpgraded to newer version and now thumbnails show up,‚ÄĚ giving the app two stars. Another user claims, ‚ÄúThe update does not show the cover content. The ads seem to load faster now.‚ÄĚ
One user gave the app one star, but remains optimistic about the possibility of the product. ‚ÄúIt crashed before, now it doesn‚Äôt load. Great app when it works.‚ÄĚ The quote was followed with a smiling emoticon.
Download times are a major issue for publishers launching iPad editions and a big reason why downloads falter for many publications after the initial launch. Virgin Media‚Äôs iPad magazine launched in November with frustratingly long download times and the second issue was delayed for six weeks as the team worked out the bugs.
In announcing the¬†launch of the Daily last week, News Corp. CEO Rupert Murdoch said that the $30 million development costs of The Daily were written off and that the digital publication costs less than $500,000 per week to produce. ‚ÄúWe‚Äôll be happy when we‚Äôre selling millions,‚ÄĚ said Murdoch. ‚ÄúOur ambitions are high but the costs are low.‚ÄĚ
Apple is troubleshooting the crashing and slow loading times with an upgrade today, according to the blog gadgetell.com.