SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor.

The announcement comes after other editorial shifts were made by SPIN this past June, where editor-in-chief Doug Brod and publisher Malcolm Campbell were released and Jeff Rogers joined the company as digital general manager. SPIN stated the staffing modifications would aid in better serving SPIN’s cross-platform campaign, which was put into effect in March after the iPad SPIN Play app was released. 

In the newly created position of online editor-in-chief, Ganz will supervise multimedia content on SPIN.com as well as similar outlets. She is scheduled to redesign the site in early 2012. Ganz joined SPIN in 2001 as an editorial assistant and went onto become associate editor.

Weingarten, a music critic who often contributes to SPIN, the Village Voice, Revolver and Rolling Stone comes from serving as Paper Thin Walls editor. Bevan, SPIN’s new associate editor, most recently served as a full-time staff writer for Pitchfork. Before that he was associate editor at The Fader.

In addition to the key role changes in the integrated editorial staffing, Peter Gaston, former interactive director, will become special projects director in a newly created role overseeing advertiser-driven programs.

The company’s editorial staff changes follows SPIN’s announcement that it would be reducing its frequency from monthly to bimonthly beginning with the March 2012 issue. It was also reported that it would be adjusting its rate based downward from 450,000 to 350,000.