Welcome to the 2011 FOLIO: 40, our list of some of the most distinguished magazine and media professionals from every corner of our industry.

Each FOLIO: 40 has its unique themes, but this year we’ve found some truly inspirational success stories that emerged from a very rough period. We hope you have as much fun reading it as we did compiling it.


David Carey | President, Hearst Magazines   
Sara Gutterman
| CEO & Group Publisher, Green Builder Media
David Bradley
| Owner, Atlantic Media
Lewis DVorkin
| Chief Product Officer, Forbes Media
John Lerner
| CEO, Breaking Media
Matt Yorke
| President, IDG Global Solutions
Charlie McCurdy
| CEO, Apprise Media
Fran Hauser
| President, Digital, Time Inc. Style & Entertainment and Lifestyle Groups
Tony Uphoff
| CEO, UBM TechWeb
Vivek Shah
| CEO, Ziff Davis Media


Steve Reiss | VP and Publishing Director, Salon Group and Woodworking Group
Gregg Hillyer
| Editor-In-Chief, The Progressive Farmer
Rob Grimshaw
| Managing Director of FT.com
Kate Byrne
| Vice President, Technology Group, Future US
Megan Miller
| Program Director, Bonnier Corporation Research and Development
Hugh Wiley
| Publisher, Bloomberg Businessweek
Heather Holmes
| Senior Vice President, Audience Development, Technology Review
Abraham McLaughlin
| Manager of Content Products, The Christian Science Monitor
Cheryl Long
| Editor-in-Chief, Mother Earth News
Robert Michael Murray
| Vice President, Social Media, National Geographic


Arianna Huffington | Founder, Huffington Post
Chris Wilkes
| Vice President of Hearst Magazine App Lab
Google’s Algorithm Change
Jay Carney
| White House Press Secretary
Pete Cashmore
| CEO, Mashable
Joe Pulizzi
| CEO, Junta42
Editorial Entrepreneurs
The New York Times
Nielsen Media and Reed Business Information



Colleen Holland | Associate Publisher, VegNews Media
Samuel Solomon
| Creative Director, Designs in Machine Embroidery
Cameron Strang
| CEO, Relevant Media
Felix DiFilippo
| Associate Publisher, The Atlantic
Cassie Troiano
| Director of E-Commerce, The Knot
Matt Brown
| Editor, Nevada Magazine
Wallace Ryland
| Director of digital business development, Kiplinger
Bryan Sims
| CEO, brass|MEDIA
Ron Lindeboom
| Publisher, CEO, Creative COW
Deborah Fellows
| President, MyNorth Media