Video: FOLIO: Shoots Up Field & Stream
Literally. We fill it full of holes.
They asked. We delivered.
The cover of the July issue of Field & Stream [pictured right, on the left]¬†reads ‚ÄúShoot this magazine!‚ÄĚ Inside is a pull out that features an ‚ÄúI (Heart) Guns‚ÄĚ image [on the right] that is made up of mini targets.
The cover is part of a promotion for a new Outdoor Channel television program based on Gun Nuts, Field & Stream‚Äôs popular online blog. The show appropriately stars the magazine‚Äôs two gun editors: David E. Petza (rifles) and Philip Bourjaily (shotguns). According to a New York Times report, whoever takes the most creative photograph of a completed pull-out target will win a Smith & Wesson rifle (Smith & Wesson is a major sponsor of the issue).
We thought the promotion was a pretty cool idea‚ÄĒso much so that executive editor Matt Kinsman and I headed to the local shooting range to see what kind of damage we could inflict. I shot the video. He shot the heck out of the magazine.
See the video below. It isn‚Äôt for the faint of heart.
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