Sixteen Online Ad Networks To Self-Certify with IAB
Networks include Google, AOL and Yahoo!
The Internet Advertising Bureau has said 16 online ad networks have committed to self-certification against IAB's "Networks & Exchanges Quality Assurance Guidelines," which provide information for acquiring inventory, contextual taxonomy and targeting, inventory vetting and data disclosure. The guidelines also establish a common vocabulary for targeting and data.
A full breakdown of the guidelines is available here.
Participating networks include:
24/7Real Media
Google
AudienceScience
ScanScout
Adify
Specific Media
AOL/Advertising.com
Traffic Marketplace
Burst Media
Tremor Media
Casale Media
Yahoo!
ContextWeb Inc./ADSDAQ Exchange
CPX Interactive
Fox Audience Network
ValueClick Media
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