VP, online operations and external online marketing, Rodale
Nolan is behind Rodaleâ€™s successful iPhone app factory, which garners thousands of downloads each month.
Since joining Rodale (first as a consultant in 2002, then full-time in 2005), Sean Nolan has been heavily involved in numerous projects both on- and offline, including the launch of Womenâ€™s Health and the aggressive build-out of MensHealth.com, which was a part of the companyâ€™s new brand-driven digital approach at the time. But more recently, his focus has been on getting the companyâ€™s content to its customers in all appropriate formats. In 2009, he started collaborating with various Rodale brands to develop approximately 30 iPhone apps.
Menâ€™s Health- and Womenâ€™s Health-branded apps have surpassed 600,000 downloads alone and the â€śEat This, Not That!â€ť app became the most downloaded app in the Healthcare & Fitness category within Appleâ€™s iTunes store just three weeks after its launch. Rodaleâ€™s current portfolio of apps also includes Menâ€™s Healthâ€™s Jimmy the Bartender, the Runnerâ€™s World â€śShoe Shopâ€ť app, and Preventionâ€™s â€ś400 Calorie Fix.â€ť
â€śDigital content distribution is something Rodale is passionate about,â€ť Nolan says. â€śOur brands and our content are well suited for a wide variety of formats, and ever-wider distribution channels. We really do wake up every day excited about that amazing, fast-moving opportunity weâ€™re living right now to extend our brands and content to current or new audiencesâ€”where, when and how they want our content.â€ť
Nolan added that while the magazine industry continues to go through hard times, it will continue to adapt and survive. â€śItâ€™s not going away,â€ť he says. â€śThe industry has changed rapidly in just the last five years, which is a sign in and of itself. Thereâ€™s been a collective realization that media is changing, audiences are fragmenting, information is exploding, formats and distribution channels are multiplying, and all of that is an enormous opportunity for the people with the best content. Premium content constituency includes the magazine industry.â€ť
VITAL STATS: Rodale is one of the publishers leading the pack when it comes to creating a presence on the iPhone. There are approximately 30 Rodale-branded apps currently available to iPhone owners.Â
Post Comment / Discuss This Story - Info/Rulesblog comments powered by Disqus