Sara Miller McCune
founder, Miller McCune-Magazine
At a time when print is becoming a secondary product for many publishers (in mindset if not revenue), Miller-McCune is succeeding with long-form journalism.
Itâ€™s rare to see a print launch these days dedicated to long-form journalism. But thatâ€™s just what Miller-McCune Magazine has done with a tagline that declares, â€śSmart Journalism. Real Solutions.â€ť
Miller-McCune debuted in 2008, the inspiration of Sara Miller McCune, founder of 45-year-old SAGE Publications, which has grown to be one of the largest academic publishers with estimated revenue of $500 million.
â€śWe always talked about wanting to do a magazine without footnotes, with good journalists and writers talking about the important issues society faces, and what scientists and researchers have come up with for possible solutions,â€ť says Miller McCune. â€śThis was a way of making that dream a reality.â€ť
Miller McCune recruited John Mecklin, former editor of High Country News, a magazine about politics and the environment of the American West, to serve as print editor while Michael Todd, former business editor for the Santa Barbara News-Press, is online editor for Miller-McCune.com.
The magazine reaches just over 100,000 readers with a combined model of paid subscriptions and controlled distribution to high level positions such as CEOs and government officials on state, local and federal levels. Miller-McCune.com generates more than 150,000 monthly unique visitors.
Last year, Miller-McCune won the Utne Independent Reader Award for coverage for science and technology as well as the American Library Association Award for best magazine launch.
Next up is a push into live events. Publications such as The Atlantic have had significant success taking their thought-leader position in the magazine and applying it to live events, such as The Atlanticâ€™s Aspen Ideas Festival and Miller-McCune is planning to launch its own conference in the fall to test those waters.
VITAL STATS: Miller-McCune reaches more than 100,000 readers, while Miller-McCune.com generates 150,000 uniques per month.Â
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