editor and publisher, LBM Journal ; president, Certified Green Dealer LLC
After starting his own publishing company with no money or office space, Schumacherâ€™s LBM Journal became the leader in its market seven years later.
In 2003, after the publishing company that Rick Schumacher worked for went bankrupt, he approached some fellow employees with a proposition. â€śOur magazine no longer existed and we were all out of work,â€ť he says. â€śHowever, we had a great team and I wasnâ€™t ready to walk away. I told them that I was going to launch a new magazine and would love to do it with the same team.â€ť
The new company, however, lacked money, investors, office space and guaranteed revenue. â€śWith an opportunity like that, how could they resist!?â€ť he jokes. But Schumacher persisted and started LBM Journal, which targets lumber/building material dealers, with his employees working from home. Current circ. is 36,499.
But Schumacherâ€™s entreprenuerial spirit didnâ€™t quit there. With two partners, he founded another company, Certified Green Dealer, which capitalizes on buildersâ€™ desire to learn more about green building.
â€śThe idea came to me in 2006 at a green building trade show,â€ť he says. â€śThe majority of attendees said that their primary concern was where to buy green building materials. Although many products carried by lumberyards are very green, green building enthusiasts didnâ€™t see them as a viable source for these products. We then did research and found that most of our readers were not prepared to benefit from the fast-growing green building movement.â€ť
Certified Green Dealerâ€™s Web-based training program launched in 2008 and has trained more than 5,000 individual salespeople, certified nearly 400 lumberyard locations and remains the only program specifically designed for lumber/building material dealers. In its first two years, the programâ€™s Web site registered 1.6 million page views. â€śThough Certified Green Dealer is separate from LBM Journal, they both share the same goal: to provide companies with the tools they need to succeed.â€ť
VITAL STATS: Schumacherâ€™s LBM Journal has grown to become the leader its market, while Certified Green Dealer remains the only training program for green lumber/building enthusiasts.