editor and publisher, LBM Journal ; president, Certified Green Dealer LLC
After starting his own publishing company with no money or office space, Schumacherâs LBM Journal became the leader in its market seven years later.
In 2003, after the publishing company that Rick Schumacher worked for went bankrupt, he approached some fellow employees with a proposition. âOur magazine no longer existed and we were all out of work,â he says. âHowever, we had a great team and I wasnât ready to walk away. I told them that I was going to launch a new magazine and would love to do it with the same team.â
The new company, however, lacked money, investors, office space and guaranteed revenue. âWith an opportunity like that, how could they resist!?â he jokes. But Schumacher persisted and started LBM Journal, which targets lumber/building material dealers, with his employees working from home. Current circ. is 36,499.
But Schumacherâs entreprenuerial spirit didnât quit there. With two partners, he founded another company, Certified Green Dealer, which capitalizes on buildersâ desire to learn more about green building.
âThe idea came to me in 2006 at a green building trade show,â he says. âThe majority of attendees said that their primary concern was where to buy green building materials. Although many products carried by lumberyards are very green, green building enthusiasts didnât see them as a viable source for these products. We then did research and found that most of our readers were not prepared to benefit from the fast-growing green building movement.â
Certified Green Dealerâs Web-based training program launched in 2008 and has trained more than 5,000 individual salespeople, certified nearly 400 lumberyard locations and remains the only program specifically designed for lumber/building material dealers. In its first two years, the programâs Web site registered 1.6 million page views. âThough Certified Green Dealer is separate from LBM Journal, they both share the same goal: to provide companies with the tools they need to succeed.â
VITAL STATS: Schumacherâs LBM Journal has grown to become the leader its market, while Certified Green Dealer remains the only training program for green lumber/building enthusiasts.