Publishing Team to Launch Regional Food, Wine Magazine
First issue of Northeast Flavor is set to drop in November.
The owners of a book publishing business are aiming to combine two publishing markets under one new magazine. Tapping into the increasingly popular food magazine market, Northeast Flavor will cover culinary and wine-related topics aimed specifically for readers in the Northeastern region of the U.S.
The self-funded project is the brainchild of Spencer Smith and Jean Kerr, owners of culinary book publishing outfit Smith-Kerr Associates. Smith will serve as Northeast Flavorâ€™s publisher while Kerr, a cookbook author who previously has served as editor of Taste of the Seacoast magazine, will head up editorial as editor-in-chief.
Initially launching in November as a quarterly publication, Northeast Flavorâ€™s distribution model includes subscription, newsstand and â€ścarefully selectedâ€ť bonus distribution. Beyond the print magazine, the brand will be made up of a Web site and selection of mobile apps, as well as presences on Twitter and Facebook.
Smith says the plan is to take the magazine bimonthly within the next year. â€śAdvertising in the food and wine sector has held up very well through the recession and reaction from our distribution and advertising base has been very positive,â€ť he tells FOLIO:. â€śSo we are encouraged by that. And if you can successfully publish in a recession, youâ€™re well-positioned for the rebound.â€ť
Not only weighing in against the growing food magazine market, Northeast Flavor also will have regional mainstays like Yankee magazine and Maineâ€™s Down East among its competitors. â€śThe city magazines are all competition but none are regional food and wine magazines,â€ť says Smith. â€śWe have local and national content and advertising.â€ť
Although he declined to say how much money he and Kerr put into Northeast Flavor to get it launched, Smith says they expect to have absorbed the start-up costs by the second issue.