PRWeek NEXT Conference: The Age of Opportunity

Tue, 11/09/10

Where: Sheraton New York Hotel & Towers, New York, NY

PR has a unique opportunity to take the lead in marketing communications ahead of other disciplines - it is ready for another growth cycle. It is securing its place at the top table of business, government, nonprofit and charitable organizations - leading strategy, contingency planning and dealing with crises when they arise. Creative agencies are coming to terms with an era when consumer brands no longer fuel their revenue streams by making two ad campaigns a year, media agencies are working of narrower and narrower margins as client procurement departments turn the screw on media buying and digital agencies struggle to justify their standalone status as a single-discipline operators. The new age of digital and interactive media is leaving other marketing disciplines behind as PR embraces integration, grasps the nettle and takes charge of communications. The PRWeek NEXT Conference features the individuals, organizations and case studies leading this charge, through a mixture of keynote addresses, speaker panels and practical workshops.

Speakers include: Michael Roth, chairman and CEO, Interpublic Group; Ray Day, VP of communications, Ford Motor Company; Julie Hamp, SVP and CCO, PepsiCo; Ray Kerins, VP, worldwide communications; head of global corporate media relations, Pfizer; Harlan Loeb, EVP, US crisis and issues, Edelman; Jean-Louis Robadey, VP of global development and social innovation, Waggener Edstrom Worldwide; Bethany Sherman, CCO, Dow Jones; and many more.

For more information and to register, please visit http://www.prweekus.com/NEXT2010.

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