Overheard at the FOLIO: Show
A collection of soundbites from our annual conference.
The following are quotes from various sessions, keynotes and elsewhere during the 2010 FOLIO: Show, which took place this week in New York City. Below that is a collection of tweets from attendees about the show.
Quotes from the Show:
âIf youâre not actively thinking about creatively destructing your brand then someone else will.â â David Nussbaum, chairman and CEO, F+W Media
âInvest in technology? Thatâs a terrible idea.â â Jason Brightman, director of Web design at IDGâs PC World and Macworld, on how technology evolves so quickly (the better investment, he says, is in clever people).
âWe imagined ourselves as a venture-backed standalone startup that would attack The Atlantic in printâas a digital insurgent.â â Atlantic Media president Justin Smith on relaunching The Atlanticâs Web site.
âNothing happens if you donât have a strong magazine in print. It drives the entire machine.â â Michael Clinton, chief marketing officer, Hearst Magazines
âYou are only as good as your click-through rate.â â Karthik Krishnan, senior vice president and general manager, Elsevierâs Pharma Solutions, on online advertising.
âI bought everyone those âThat was easyâ buttons from Staples and told them to press this and weâre good to go.â â Debbie Klett, associate publisher of Mom Magazine, on finding sales solutions for a client.
âUsing Apple is like living in a gated community. It also turns out that itâs a really nice place to be.â â Brightman on Appleâs closed propriety approach.
âAs an industry, weâve done a really good job of devaluing our content.â â Nussbaum
âI donât know whoâs hurting moreâthe people who hung around the wine bar last night or those who did the Fun Run this morning.â â FOLIO: executive editor Matt Kinsman, while introducing the Wednesday morning keynote.
âI bake brownies for all of my exhibitors. Itâs all about passion.â â An attendee on keeping event sponsors happy.
@danielrmccarthy: Big crowd at the opening session of @foliomag show. Nice to see the energy after a year hiatus.
@bestaudiences: Erick Qualman author of http://socialnomics.net/ did a fantastic job speaking at #folioshow. Possibly the highlight of the show.
@semmerson: Amazing keynote this am by Justin Smith at #folioshow on reinventing The Atlantic. Keys: go digital-first, differentiate via brand strategy.
@CathyOlofson: HBR's Josh Macht on paywall strategies--channels Henry Ford and cautions against just giving customers a "faster horse" #folioshow
@DanBlank: About to present at the #FolioShow. View from the podium http://twitpic.com/1vaewd
@AudDevMag: 'Spoon' and 'Eat' were among discarded titles for Food Network mag, says Hearst's Michael Clinton. #folioshow
@MagMe: Good second day at the @foliomag show! liking this trade show buzz
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