In November, Jolie Adams, co-founder of the Riviera Magazines serving Orange County and San Diego, will launch Bask, a quarterly luxury living title covering Southern California.

Although backed by real estate firm Surterre Properties, the magazine won’t focus on real estate but fashion, shopping, travel, dining, golf culture sustainability and philanthropy (or "luxury with perspective"). Bask will be distributed by direct mail to select addresses, as well as racking at select retailers and restaurants and on newsstands. The magazine claims it will reach "more than 150,000 readers."

Most recently, Jolie served as associate publisher of M Magazine, a luxury real estate title focused on Orange County. "We are thrilled to break new ground for readers and advertisers in this new era of balanced luxury living," she says in a statement.