Jane Pratt Said to Partner with Teen Fashion Blogger on Magazine Launch
Looks like former Sassy, Jane editor is staging a publishing comeback.
More than five years after leaving CondĂ© Nast as founding editor of Janeâ€”and even longer since exiting Sassy magazine as its founding editorâ€”it appears Jane Pratt is staging a comeback to publishing. This time, the womenâ€™s magazine editor is partnering with popular 14-year-old fashion blogger Tavi Gevinson.
On her blog, â€śStyle Rookie,â€ť Gevinson says she was contacted by Pratt and that the pair has decided to launch a magazine â€śfor an audience of wallflowerly teenage girls.â€ť The project, which apparently is just getting under way, is nameless so far, but wonâ€™t be a replication of Jane or Sassy, according to Gevinson.
â€śOf course, it won't be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be,â€ť Gevinson writes. â€śFor one, you can't try to recreate something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different. Something that will use Sassy as a point of reference for the whole teen-magazine-that-doesn't-suck thing, and something in which Jane Pratt will take part, but something that is not trying to recreate the other something a bunch of us love and don't want to see copied.â€ť
Gevinson has gained a certain level of popularity and notoriety over the last several months. In September, Gevinson worked with model Christine Staub to style a fashion editorial for BlackBook magazine. She was under the spotlight earlier this summer when she called out Seventeen magazine over its June/July issue which featured the cover line: â€śThe Party Drug That Can Make You Fat & Ugly.â€ť
While Gevinson and Prattâ€™s project is still in the early stages, Gevinson says the pair is moving quickly to shore up contributors. The deadline for submissions is this Friday, November 19.