IAB Annual Leadership Meeting Ecosystem 2.0
Sun, 02/21/10 thru Tue, 02/23/10
Where: La Costa Resort and Spa, Carlsbad, California
Type: Special Event
Marla Aaron, marla@iab.net or 212.380.4714
Revenue: The Next Wave, the theme of the IAB Annual Leadership Meeting in 2010, captures what is foremost in the minds of industry leaders—how to define the path forward for new media models to realize the full potential of interactive to drive substantial revenue. The IAB Annual Leadership meeting is a central thought leadership venue for senior executives to discuss and debate potential solutions to the most pressing challenges facing marketers, agencies and publishers. On the docket for 2010:
- How are major media companies transforming themselves and their revenue streams to drive growth and dollars?
- What is the future of journalism—free, open branded content or pay-wall protection?
- From valuation to value—who’s buying whom and why?
- Monetizing content—the TV Everywhere debate
- From data to dollars—who “owns” data and why it matters
Register by Friday, December 18, to save $200—and take advantage of lower lodging and travel rates.
Click here for more information.
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