Hollywood Reporter Scales Back Frequency in Relaunch Bid
As expected, Hollywood trade title to become weekly glossy magazine.
The move was rumored for months and is now apparently coming true: e5 Global Media is transforming The Hollywood Reporter from a weekday paper into a glossy weekly magazine. The title‚Äôs new format will kick off next month.
In addition to the weekly print publication, THR will produce a daily digital edition that will be sent to current subscriber in PDF format, according to a report in the New York Times. The initiative also calls for ‚Äúan aggressive and redesigned Web operation built around breaking news.‚ÄĚ
‚ÄúI guess it shakes the system out here that a so-called trade would dare to break news that wasn‚Äôt spoon fed,‚ÄĚ recently-hired editorial director Janice Min says in the report. ‚ÄúWell, people had better get used to it.‚ÄĚ
Min was brought on to lead the magazine‚Äôs edit operation in May. Min left consumer celebrity title Us Weekly last year after her contract with owner Jan Wenner ended. During her time there as editor-in-chief‚ÄĒa position she held since 2003‚ÄĒthe magazine more than doubled its circulation and won several awards.
Having undergone a series of deep staff cuts and other cost-cutting initiatives under Nielsen Business Media, THR‚ÄĒalong with seven other trade entertainment brands‚ÄĒwas sold to e5 Global Media, a new group formed by Pluribus Capital Management and financial services firm Guggenheim Partners. It installed Cond√© Nast Fairchild Fashion Group president and CEO Richard "Mad Dog" Beckman as chief executive.
[Image via NYT]