Hollywood Reporter Scales Back Frequency in Relaunch Bid
As expected, Hollywood trade title to become weekly glossy magazine.
The move was rumored for months and is now apparently coming true: e5 Global Media is transforming The Hollywood Reporter from a weekday paper into a glossy weekly magazine. The titleâ€™s new format will kick off next month.
In addition to the weekly print publication, THR will produce a daily digital edition that will be sent to current subscriber in PDF format, according to a report in the New York Times. The initiative also calls for â€śan aggressive and redesigned Web operation built around breaking news.â€ť
â€śI guess it shakes the system out here that a so-called trade would dare to break news that wasnâ€™t spoon fed,â€ť recently-hired editorial director Janice Min says in the report. â€śWell, people had better get used to it.â€ť
Min was brought on to lead the magazineâ€™s edit operation in May. Min left consumer celebrity title Us Weekly last year after her contract with owner Jan Wenner ended. During her time there as editor-in-chiefâ€”a position she held since 2003â€”the magazine more than doubled its circulation and won several awards.
Having undergone a series of deep staff cuts and other cost-cutting initiatives under Nielsen Business Media, THRâ€”along with seven other trade entertainment brandsâ€”was sold to e5 Global Media, a new group formed by Pluribus Capital Management and financial services firm Guggenheim Partners. It installed CondĂ© Nast Fairchild Fashion Group president and CEO Richard "Mad Dog" Beckman as chief executive.
[Image via NYT]
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