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Hearst Turns Inward for New Business Ideas

Launches internal project soliciting plans for 'high-potential' ventures.



By Jason Fell
09/23/2010

One of the biggest players in consumer magazine publishers is looking inward for inspiration.

As Hearst gears up to launch its mobile application think tank the App Lab, the publisher Thursday announced the creation of Hearst Innovation‚ÄĒan internal, company-wide effort aimed at creating new business ideas and improving communication.

According to Frank A. Bennack, Hearst‚Äôs vice chairman and CEO, the initiative ‚Äúcreates a pathway for us to discover, develop and reward great new business ideas from the best source available‚ÄĒour own employees‚ÄĒwhile supporting a company culture of creativity and collaboration.‚ÄĚ

To that point, Hearst says the program has three primary goals: channel ideas from staffers for ‚Äúhigh-potential‚ÄĚ new businesses, to increase collaboration and to encourage a ‚Äúculture of innovation‚ÄĚ and creativity.

To better encourage employees to participate, Hearst is deploying an internal marketing and education program including an online community. Hearst says employees who dream up ideas that are eventually chosen for further development will receive certain ‚Äúfinancial rewards.‚ÄĚ

By Jason Fell
09/23/2010




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