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Face Up: Advanced Imaging



By Matt Kinsman
11/02/2010

MAGSTATS

Frequency: Previously 10 issues a year, but switching to a primarily digital format. This will be the last print issue with the exception of a quarterly products review and weekly Industry News newsletter.
Launched: 1986
Circ:
37,379
Publishing Company:
Cygnus Business Media
Graphic Designer:
Meredith Burger

The cover story for the July/August issue of Advanced Imaging delves into the efforts underway to give George Washington—and Thomas Jefferson, and Abraham Lincoln and Theodore Roosevelt—a facelift from their perch on Mount Rushmore. And in documenting the story of how 3D surface profiling technology is being used to help restore the crumbling monument, Advanced Imaging chose a compelling cover photo that does more than update the icon—it gives George Washington the Andy Warhol treatment.

The image was a 3D laser scan taken by the Kacyra Family Foundation in partnership with CyARK, a non-profit group specializing in just this kind of technology. Scanners fire a laser at the surface of the monument, and light bounces back with coordinates—horizontal, vertical, and depth—collecting more than 50,000 dimension points per second with various intensities of red, green, and blue. The laser scan photos were then given to Advanced Imaging by the National Park Service.

Graphic Designer Meredith Burger decided to extract the image of George Washington from a larger image of the entire monument. “He’s a very recognizable icon and I also wanted to blow him up specifically because his face is almost looking at you—or at least looking in the direction of where I wanted to place the headline.”

Burger blended the image with the typography by choosing a bright green color for the headline that matched the bright green in Washington’s eyes. The page numbers for the secondary stories were also colored with the same tints from the laser photo. Balance on the cover was also a concern—Burger placed the cover story headline on the left and secondary stories on the right to find an equilibrium between the portrait of Washington and the mailing label in the bottom left corner.

The 3D image is fitting for the July/August cover since it marks the last of Advanced Imaging’s print issues. The magazine is migrating towards a primarily digital format. “I think it went out with a bang—with great images and great stories,” says editor Barry Hochfelder.


DESIGNER'S COMMENTS

“I think the typography could have been a lot stronger on this cover.  I would have placed the main headline in the bottom right and much larger. The inside items in the list I would put on the left column. I’m not sure that the source really needs to be set in the middle of the cover – it would have been fine along the bottom or on an interior page, such as the table of contents. The spacing on the text is inconsistent as well. The imagery is interesting, but falls short in the integration with the text which is disappointing.”

Kelly Martinelli, creative director, e.Republic

“The typographic design is cluttered and confusing, sentences jumping from left to right with little hierarchy. I understand that editors and publishers sometimes believe they need to cover every inch of space on a cover with text, making a designer’s job difficult. If this is the case for Advanced Imaging, then the designers use of small consistent type works for this product. The sample I am looking at does not have a bar code, therefore I assume it is not sold on the newsstand. If this is the case, all the more reason for less type on the cover.”

Leonard Loria, creative director, Leisure Publishing


Have a unique “cover” story? Contact executive editor Matt Kinsman at mkinsman@red7media.com.

By Matt Kinsman
11/02/2010







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