Former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender have banded together to form Techonomy, a new media business they say aims to convince leaders from all sectors that technological and social invention is central for organizations.
While Techonomy LLC will officially launch later this year, the men are gearing up for a debut conference August 4 to 6 in Lake Tahoe, California. Speakers include Bill Gates, Google CEO Eric Schmidt and LinkedIn founder Reid Hoffman. “The Techonomy conference will gather many of the world’s smartest and most accomplished leaders to engage in a dialogue about the roles of technology and invention in all areas of human endeavor and act as a catalyst for transferring those ideas across industries and sectors,” Kirkpatrick says in an announcement.
Kirkpatrick, Petre and Schlender say the media business behind Techonomy will be a “hybrid” of original reporting, opinion, aggregated content and contributed long form journalism. According to its Web site, Techonomy will promote “a rational, optimistic, forward-looking, technically savvy work ethic that celebrates technological achievement, human ingenuity, and sustainable living.”
When asked about its business plan, a Techonomy spokesperson said it “envisages a combination of publishing, teaching, consulting and partnerships.” He says the conference is a revenue anchor for which Techonomy may launch a spin-off regional series.
Previously, Kirkpatrick served as Fortune’s senior Internet and technology editor. Petre served as executive editor at Fortune—having directed coverage of technology, medicine and science—and Schlender served as a foreign correspondent.