Yes, People Are Excited About Digital, Mobile
Digital publishing vendor Texterity has released the results of its annual Profile of the Digital Edition Reader, which it conducted with BPA Worldwide. Not surprisingly, Texterity says the results confirm an increasing enthusiasm for and reliance on digital and mobile formats.
According to the results, 86 percent of the more than 31,000 respondents polled indictaed that they are either satisfied or highly satisfied with their digital reading experience. Fifty-seven percent said they read their digital edition the same day it is delivered and 50 percent spend more than a half hour reading it. In terms of advertising engagement, 58 percent of respondents said they have clicked through to an advertiser’s Web site.
Texterity split the survey into two sub categories: consumer and b-to-b, with correlating responses. And, of course, each were published in digital magazine format. Both are available for free upon request here.
Another E-Book Platform
Osaka, Japan-based Sharp Corporation says it has developed the XMDF, what it says is a “next-generation” e-book format. The new format allows readers to add video and audio functionality to other standard XMDF platform features like text and still images.
Sharp says the new format also allows for automatic adjustment of screen layout to meet publishers’ needs. The current XMDF format launched commercially in 2001.
The new platform and new, compatible reader devices will come to market before the end of the year, Sharp says.
Collegiate Digital Newsstand to Launch
Zinio, another digital publishing vendor, has partnered with NACS Media Solutions, a subsidiary of the National Association of College Stores, to develop an all-digital online newsstand targeting college students. Initially, the newsstand will feature more than 3,000 magazines and books that will be readable when used by Zinio’s UNITY platform.
Zinio already produces its Zinio Global Newsstand, which contains more than 75,000 digital magazines and books, from publishers like Hearst, Bonnier, IDG and Wenner Media.
As part of the deal, a revenue-sharing element is in place for NACS members who decide to promote the newsstand to their local college students. In the future, Zinio says it anticipates developing private-label versions for NACS members who decide to deploy and promote their own digital newsstands.
Time for an Android App?
Newsweekly Time has launched its application for the Google-powered Android mobile operating system. The app includes several features, including the ability to swipe one’s way through the magazine’s content, customize the app to feature favorite sections, listen to podcasts while browsing other content and to download article for offline reading.
The app is now available for download in the Android Marketplace. Time also has apps for the iPhone, iPad and Blackberry. And today, fellow Time Inc. title Fortune also announced the launch of its app for the iPad.