MRI To Start Tracking Digital Editions, E-Readers

Starting next month, Mediamark Research & Intelligence will conduct 1,000 in-home interviews across the country asking consumers about their magazine readership across all formats and devices, including electronic editions, e-readers, mobile and tablets.

The interviews are part of a pilot program that tests adding new interview language to MRI’s Survey of the American Consumer, which provides consumer magazine audience ratings.

While MRI has measured consumer adoption of electronic reader devices since they were introduced, the upcoming test will look at ways to best track individual magazine titles across different electronic categories.

Skiff Partners With Samsung, Publishers

The Hearst-incubated Skiff recently announced
that it has partnered with Samsung to provide e-reading services and
content to the consumer electronics company’s smart phones. Skiff CEO Gil Fuchsberg made the announcement during the International CTIA Wireless event held in Las Vegas.

Fuchsberg described Skiff’s relationship to Samsung as a "preferred
e-reading service partner" and offered some insight into the company’s
commitment to the smartphone platform and some of the content it will
have available when the service launches "later this year."

Samsung’s new Galaxy S smartphone, which has a four-inch display, was featured in Fuchsberg’s remarks, but he also noted Skiff content and services will be available "across a range of Samsung devices." Content from The New York Times, Financial Times, Forbes, Esquire, Popular Mechanics, Random House and Simon & Schuster will be
available at launch, said Fuchsberg.

Skiff has been working with device manufacturers in an effort to have its service embedded in the products, with access to a Skiff storefront—also currently under construction—available at time of purchase. At the same time, Skiff has created its own branded e-reader device, which the company debuted at the Consumer Electronics Show in January.

TENNIS Magazines Launches First Digital-Only Issue

TENNIS Magazine launched its first all-digital issue in March, featuring special instructional content including The 20 Greatest Tennis Tips Ever (chosen by TENNIS Editors) and 5 Things You Can Learn from Justine Henon featuring the champion player’s forehand, backhand, footwork  and volleys in both photo and video format. Advertisers in the digital issue include K-Swiss and Wilson. The issue is available on the Zinio reader or can be downloaded to read offline.

Premier Guitar Launches iPhone App

Enthusiast publisher Premier Guitar has steamed with digital publishing provider Texterity to introduce a new branded iPhone app that’s available at Apple’s App Store .

The app serves as a way to connect Premier Guitar’s multiple approach, including print edition, digital edition, Web site, gear and social media presence.  

Fresh content is fed in every time a reader opens the app (which is free). Readers can search current and past issues, post comments and engage with other readers.  

“The minute it was launched we instantly had thousands of downloads and thousands of sessions,” says Peter Sprague, CEO of Gearhead Communications/Premier Guitar. “I am sure downloads will continue to escalate and we’re receiving rare visitor reviews which you can see in the istore directly.”

Premier Guitar is also working with Texterity on an app for the Droid.

IDG Mags Create Digital Archive with Google

IDG Enterprises has teamed with Google to digitize its magazine archives, letting readers access back issues of CIO, CSO, InfoWorld and Network World dating back to the late 1970s.

Google scans and digitizes each page—including ads—that were compiled into a searchable archive on Google Books. Each issue features an interactive table of contents with links to specific pages. Tag clouds of common terms within the magazines help users navigate the archives.

To access the archive, go to and click on the “Magazines” link.

Growing & Leveraging Your Audience Database
Check out this related session at The Folio: Show, November 1-2 in NYC!

Audience data is more expansive and insightful than ever. Audiences exist in an array of silos—print, mobile, web, events, email,…