Ten publishing leaders grade themselves on 2010 and offer predictions for 2011.
As the publishing industry closes out another year, itâ€™s time to take stock of where weâ€™ve been and where weâ€™re going. True, magazine closures have tapered off (just 22 in the first half of 2010, down 78 percent from last year) according to online magazine database Mediafinder.com, but new launches are fewer as well (just 25, compared to 110 in the first half of 2009). Digital media is starting to pay off, while both events and even print advertising are improving (although donâ€™t expect more resources or even that raise in 2011 as publishers start to hit budget and even pay back loans for the first time in a year or two).
â€śTransformationâ€ť is the watchword for almost every media company, but how do they accomplish it?
Here, 10 leading publishing executivesâ€”from some of the largest names in consumer magazine publishing to b-to-b to digital-only and regional publishersâ€”share in their own words their biggest successes in 2010, the most pressing challenges they face now and what their visions are for their respective companies in 2011.
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