California Title to Bump Up Circ by 20 Percent
805 Living will publish 30,000 copies per issue starting next year.
3Digit Media is increasing the circulation of 805 Living, a regional title serving California‚Äôs central coast, by 20 percent to 30,000 copies. The change will be effective with the January/February 2011 issue.
According to CEO and publisher Carla Blanco, market demand was the driving force behind the circulation spike. ‚ÄúWe have a 100 percent pickup rate on the newsstand and deliver all our magazines each month,‚ÄĚ she says. ‚ÄúSanta Barbara [California] is a market where there is growth potential so it makes sense to distribute more copies than we currently deliver into that portion of the ‚Äė805‚Äô area.‚ÄĚ
Even with the circ bump, 805 Living‚ÄĒwhich publishes 10 times annually‚ÄĒwill be maintaining its 2010 ad rates in order ‚Äúto offer more value to advertisers,‚ÄĚ Blanco says.
In terms of revenue, Blanco says 805 Living has seen ‚Äúa very, very slight increase‚ÄĚ so far this year over last year, with some stabilization happening during the fourth quarter. ‚ÄúWe are cautiously optimistic and have lots of great things in store for 2011,‚ÄĚ she says, including ‚Äú805 Golf,‚ÄĚ a special advertising section in the magazine‚Äôs June ‚ÄúGuys Issue.‚ÄĚ