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AARP Goes Mobile

Rollout also includes three new publication apps.



By Matt Kinsman
10/29/2010

AARP has launched its first series of mobile products, including an app for the iPhone and iPod touch that enables members to carry a digital version of their membership card, allowing them easier access to member benefits, activities and programs. The rollout also includes three new publication apps developed with digital versions of AARP The Magazine, AARP Bulletin and AARP VIVA now available for the iPad, iPhone and iTouch.

The publication apps are available free of charge to both AARP members and non-members through both iTunes and AARP's Digital Newsstand, which is built using Texterity's Coverleaf newsstand model. The member app was developed by Bottle Rocket Apps.

"It's less about us wanting to get 1 million people to download the app by the end of year as much as we want people to recognize AARP members are vibrant, tech-savvy users," says Nataki Clarke, vice president of digital strategy and operations at AARP. "You can find us online, you can find us in print and TV and radio. This is just the next expansion. We're looking forward to making apps bigger and better, so users can get not only information but also discounts."

Since launching the digital newsstand earlier this year, AARP has seen "tens of thousands" of people downloading its digital editions, according to Clarke.

By Matt Kinsman
10/29/2010







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