Zinio to Enhance Global Newsstand with Audience Targeting Service

IP technology to further segment user information for publishers.

By Vanessa Voltolina
02/04/2009

Digital magazine vendor Zinio has announced a partnership with Digital Element, an IP intelligence solutions company, in an effort to deliver deeper insights about its global newsstand users.

According to CEO Rich Maggiotto, by “enhancing our insights, we are creating an intelligence repository that will fuel the continued growth of the digital publishing industry.”

Zinio says the results of leveraging Digital Element’s IP technology will be threefold: it will improve understanding about how consumers interact with publishing sites, better segment its online audience, and deliver targeted content to its global online base of readers.

The IP service is able to target specific user parameters including geographic location, connection speed, internet service provider, language and domain name.

The information will be available for free to publishers, Zinio told FOLIO:.