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Who's Teaching What at Time Inc.'s 'University'

'Are you ready to be the boss?'


Dylan Stableford By Dylan Stableford
04/14/2009 -20:46 PM






During her keynote at New York Magazine Day, Time Inc. CEO Ann Moore revealed more details about the publisher’s Time Inc. University, a sort of in-house adult education program for Time Inc. employees, with classes taught by its upper executives.

Here, via a company e-mail, is a list of who’s teaching what in Time Inc. University’s “Learn from a Leader” series:

A Lesson in Teamwork and Strategy

Ann Moore [Time Inc. CEO] will teach a class titled A Lesson in Teamwork and Strategy.  You’ve got brains, a shiny new set of skills and enough drive to take over the planet. Think you can do it all yourself?  Then this is the class for you, designed to help multi-talented, resourceful employees at the start of their careers understand how collaboration, working in groups and setting a smart strategy can lead to success.  It is open to staff with less than five years experience in the workplace.

True Confessions: The Stuff No One Ever Taught Me

Jim Kelly [ex-Time editor] will teach a class titled True Confessions: The Stuff No One Ever Taught Me, an idiosyncratic guide to what you can learn only on the job.  Topics will include, but not be limited to, balancing a staff’s desire for independence vs. a hunger for direction, the perils of managing up, how making one staffer happy can make everyone else miserable, the three most common mistakes journalists make, how one e-mail can ruin your life and the best way to come up with a mission statement.  True Confessions: The Stuff No One Ever Taught Me is being offered to senior editorial staff only.

Are You Ready To Be The Boss?

Martha Nelson [People Group president] will teach a class titled Are You Ready To Be The Boss?  This class is designed to help participants evaluate their readiness for more responsibility and whether or not they really want that job.  It is being offered to senior editorial staff only.

Brand Speak: Fluency Guaranteed

Grant Schneider [chief marketing officer for the lifestyle group] will teach a class titled Brand Speak: Fluency Guaranteed.  This class will help employees understand the importance of brand positioning, how to develop a distinctive brand platform and how to best leverage the brand’s differentiation within a competitive environment.  Grant will present a case study showcasing a brand’s blueprint in action.  His class is open to all Time Inc. employees.

The Ten Most Common Blunders An Editor Makes

Dick Stolley [People magazine's launch editor] will teach a class on The Ten Most Common Blunders an Editor Makes, including how they occur, how to prevent them and, if that’s not possible, how to survive them.  The Ten Most Common Blunders an Editor Makes is being offered to senior editorial staff only.

Moore said she’s asked 300 Time Inc. executives to come up with ideas for classes, and that she hopes to open them to advertising agency execs wishing to enroll in the near future.

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