At the Independent Magazine Advisory Group’s sixth annual meeting in Boulder, Colorado this week, Bob Sacks, president of Precision Media Group, offered six key properties for what a magazine is.
Tellingly, his were platform-neutral:
1. It’s metered. It’s paginated. It has a beginning, middle and end.
2. It’s edited, or curated.
3. It’s designed.
4. It’s date-stamped.
5. It’s permanent. Once created, it can’t be changed.
6. It’s periodic. It has a calendar or rhythm. It has a series of issues.
[EDITOR’S NOTE: The original dek in this story included the phrase "none ink-on-paper"; while not technically incorrect, "platform-neutral" is closer to what Mr. Sacks’ was describing here.]