What is a Magazine?
Publishing consultant offers six propertiesâ€”all platform neutral.
At the Independent Magazine Advisory Groupâ€™s sixth annual meeting in Boulder, Colorado this week, Bob Sacks, president of Precision Media Group, offered six key properties for what a magazine is.
Tellingly, his were platform-neutral:
1.Â Â Â Itâ€™s metered. Itâ€™s paginated. It has a beginning, middle and end.
2.Â Â Â Itâ€™s edited, or curated.
3.Â Â Â Itâ€™s designed.
4.Â Â Â Itâ€™s date-stamped.
5.Â Â Â Itâ€™s permanent. Once created, it canâ€™t be changed.
6.Â Â Â Itâ€™s periodic. It has a calendar or rhythm. It has a series of issues.
[EDITOR'S NOTE: The original dek in this story included the phrase "none ink-on-paper"; while not technically incorrect, "platform-neutral" is closer to what Mr. Sacks' was describing here.]
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