Last night in New York, the cover of Sports Illustrated’s perennially anticipated (and scorned) swimsuit issue—and its accompanying billboard on Broadway—was revealed on the Late Show with David Letterman. More on the business of the swimsuit issue later today on FOLIOmag.com.

Next-Gen Advertising: Selling What Buyers Want
Check out this related session at The Folio: Show, November 1-2 in NYC!

Join our “keeping it real” extended-length sales workshop, where we analyze how media brands are helping their partners solve marketing…