Laid Off Portfolio Editors Launch Recession Site
More bootstrapping young terps go it alone.
Over the weekend, the New York Times reported that two editors recently laid off from Cond√© Nast Portfolio are launching a recession-themed Web site, Recessionwire.com.
Laura Rich and Sara Clemence, Portfolio.com's former assistant managing and lifestyle editors, respectively, teamed up with Lynn Parramore, an author and academic, to create a ‚Äúuser‚Äôs guide to the recession.‚ÄĚ
While the site‚Äôs concept may be unique, the idea of former editors going it alone online is not. Late last year, former Elle editors began the e-newsletter, I Heart Daily, to fill the void of shuttered CosmoGirl! and Teen People in the teen girl market. In September, former editor of the San Francisco Giants magazine, Erica Boeke, launched sports site GoGameFace for female sports fans.
Unlike its counterparts, Recessionwire.com is not long for this world. A ‚Äúpop-up site,‚ÄĚ similar to pop-up retailers that set up shop temporarily in storefronts, ‚ÄúWhen the recession is over, the site will go away,‚ÄĚ said Rich. But ‚Äújust in case,‚ÄĚ Clemence said, she recently bought the domain name depressionwire.com.
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