Time Inc.'s Person, Sportsman of the Year Franchises Score Big on Web
Obama, Phelps spur on traffic growth.
At a Time Inc. digital showcase in December, EVP John Squires said that the company achieved â€śsignificantâ€ť growth online. Here are some numbers just released by Time Inc. that appear to back up his claim:
Time.com had roughly 30 million page views in mid-December, after Barack Obama was announced Timeâ€™s 2008 Person of the Year. (More than 1.2 million votes were cast in the online poll deciding the winner.)
People.com reported 46 percent year-over-year growth (compared with the industry average of about 10 percent), including an average of 8.6 million monthly uniques, a 36 percent increase year-over-year.
Sports Illustrated's Sportsman of the Yearâ€”Olympic gold-medal swimmer Michael Phelpsâ€”helpedÂ SI.com gain exposure on hundreds of Web sites. (Time was unable to provide a figure for how many uniques SI.com received.)
CNN/Money's mobile site was the number one mobile site in the business/finance category in October, according to Nielsen, with a 53 percent growth in unique users month-over-month, placing it ahead of Yahoo! Finance, CNBC.com and the Wall Street Journal.
Of course, Time Inc. isn't releasing its â€śinsignicantâ€ť growth figures. But for a company that has seen its print side slideâ€”and plenty of layoffs, tooâ€”this is something positive.
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