Time Cover: Thinly-Veiled Twitter Ad?
Newsweeklyâ€™s cover of social media phenomenon looks like advertorial.
Weâ€™ve been covering the debate over ads on magazine covers (â€śThe Great Cover Ad Debateâ€ť) at FOLIO: a lot lately. So far, weâ€™ve limited the debate to magazinesâ€”fairly openly and brazenlyâ€”putting ads on their covers.
But what about magazines whose coversâ€”while editorial by natureâ€”look like an ad?
Take Timeâ€™s June 15 issue. The cover touts a somewhat generic mobile phone (it looks like an iPhone) with a Twitter update by the issueâ€™s cover story author, Steven Johnson, reading: â€śIâ€™ve written this weekâ€™s TIME cover story about how Twitter is changing the way we liveâ€”and showing us the future of innovation. Buy a copy!â€ť
Is this low-cost design an effective way to promote the issueâ€™s cover story on Twitter? An odd effort to make their cover look like a Twitter ad? Or something else?
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