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Survey: Print Still Popular, But Just 7 Percent of Subscribers Visit Mag Web Sites

Magazines are growing online, but with a different audience.


Matt Kinsman By Matt Kinsman
02/26/2009 -12:36 PM






A new consumer survey from PR shop The Rosen Group finds print magazines and newspapers comparing favorably in many categories with online, but also some troubling reader habits as well.

News Habits: Print More Relevant Than You Might Think

The majority of respondents (65.8 percent) say they get their news from the Web but 82.7 percent say daily newspapers are still relevant (compared to 65.6 percent who said the same for weekly magazines). Just 36.1 percent of respondents say they get news from aggregator sites and 23.1 percent get it from blogs.

Lifestyle Information: Magazines Still Tops But Web Gaining Fast

When asked where they look for entertainment, advice or lifestyle information, magazines led the way with 26.7 percent, while Web sites were close behind at 25.4 percent. Eleven percent cited blogs while just six percent said social networks.

Few Print Readers Going to Magazine Sites

Nearly 80 percent of the respondents subscribed to magazines, while 42.4 percent had RSS feeds. The majority (36.7 percent) said they read blogs occasionally, while 29.5 percent said they read blogs multiple times per day.

While traffic numbers are growing for magazine Web sites, there is still a major disconnect for print readers and the Web, with just seven percent of respondents saying they seek out the Web sites for the magazines they subscribe to.

When asked if newspaper and magazines will still exist in 10 years, 45 percent said yes, while a pretty significant 40 percent said they weren't sure.

The Rosen Group polled 316 respondents, ages 12-75, online from February 18-23.





Matt Kinsman By Matt Kinsman --

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