SI Swimsuit iPhone App Tops Lifestyle Category

Bikinis, weed and booze hold top three spots.

By Bill Mickey
07/24/2009 -14:38 PM

Time Inc., which publishes Sports Illustrated, home of the famed Swimsuit Issue juggernaut, announced today that one day after launch its "SI Swimsuit 2009" iPhone app is the number-one paid lifestyle application in Apple's App Store.

The app, developed by Acton, Massachusetts-based Azuki Systems, retails at $2.99 and is the first one by Sports Illustrated. It offers photos and video of 20 models, as well as a calendar feature that allows users to apply photos for each month and track schedules and scores for six sports teams.

Funnily enough, the top three apps in the paid Lifestyle category, for now at least, are SI's Swimsuit app, Ajnag's "Cannibis" app (which helps you locate medicinal marijuana collectives), and Digital Outcrop's "Mixologist - 7900 Drink & Cocktail Recipes." I guess this says a lot about who's currently cruising the Lifestyle category for iPhone entertainment.

But the Swimsuit app has enjoyed a swift ascent to the top rung—a Time Inc. spokesperson said the app shot to number six within hours, then went to number two, then hit number one by its first full day in the app store.

By Bill Mickey --

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the appstore is a Lyfestile mirror

Submitted by Nico on Mon, 07/27/2009 - 03:14.

I think, from a sociological point of view, that this indicates not only who is cruising the Lifestyle category for iPhone but what is the Lifestyle in that period. This is very interesting as it's possible to make an idea about were the world is going and what the new trends are. iPhone is not more just a mobile, iPhone is a real trend-setter and the app store (as all the real stores) provide people with products they require and they're willing to buy. In the end what I would say is to not look at the app store as a lifestyle driver but I would see at app store as a lifestyle mirror. the difference is slight but crucial. Cheers, Nico

Bikini.com Also in the Lifestyle Mix

Submitted by Shir on Thu, 08/20/2009 - 18:04.

I've also seen well known swimsuit website Bikini.com with a couple of iPhone applications ("Supermodel Party" and "Hunkalicious")on iTunes App store as well. Seems to be a common trend now. Curious to see if the lifestyle apps are the most profitable.

BumBunnies & Hot Emo Girls

Submitted by Anonymous on Wed, 09/16/2009 - 23:02.

What about the Bum Bunnies and Hot Emo Girls apps. These guys are top 10 right now.