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Survey: Self Boasts Most-Read Article Among Q2 Features

Print rating service reports top 10 consumer articles.


Vanessa Voltolina By Vanessa Voltolina
07/14/2009 -14:08 PM






Recent research from Affinity’s VISTA Print Rating Service for the second quarter reports Self's June "20 Ways to Eat Healthier Right Now" story as the most-read article, with 90 percent of the surveyed readers recalling the article (Total Readership), and 85 percent reading more than half of the feature story (Extent of Readership).

The average readership score of all articles measured to be 61 percent, said Affinity, which bases its data on readers surveyed on over 100 consumer magazine titles and more than 1,000 articles from April through June.

While these ratings may not guarantee newsstand longevity—or successful growth in advertising—those features that made it onto this top ten list, like U.S. News & World Report, Parade, AARP and Architectural Digest, may offer publishers some insight into what editorial is resonating with readers.

Here, the top 10 most-read articles of Q2:


#1: “20 Ways to Eat Healthier Right Now”
Self
June 2009
Total Readership: 90%
Extent of Readership: 85%

#2: “The Green Energy Economy”
U.S. News & World Report
April 2009
Total Readership: 89%
Extent of Readership: 75%

#3: “Hot Nights Out!”
People StyleWatch
June/July 2009
Total Readership: 89%
Extent of Readership: 73%

#4: “How Our Salaries Are Changing”
Parade
April 12, 2009
Total Readership: 89%
Extent of Readership: 53%

#5: “I Am So Alone”
Us Weekly
April 20, 2009
Total Readership: 88%
Extent of Readership: 73%

#6: “The Soul of Beyonce”
Ebony
April 2009
Total Readership: 86%
Extent of Readership: 84%

#7: “The Truth About How We Eat”
Woman’s Day
April 14, 2009
Total Readership: 86%
Extent of Readership: 81%

#8: “How Dolly Does It”
AARP
May/June 2009
Total Readership: 86%
Extent of Readership: 70%

#9: “Fashion Stakeout”
Allure
June 2009
Total Readership: 85%
Extent of Readership: 75%

#10: “At One with the Land”
Architectural Digest
April 2009
Total Readership: 85%
Extent of Readership: 64%

Source: Affinity's VISTA Print Effectiveness Rating Service; Top articles by readership (April through June 2009). Ties in rankings broken by extent of readership scores.





Vanessa Voltolina By Vanessa Voltolina --

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