Rolling Stones Keyboardist Acquires Plenty Site

Earlier this year, cash-strapped “green” consumer magazine Plenty and its companion Web site folded. Now, PlentyMag.com has been acquired by the Mother Nature Network, an environmental news and information site.

Financial terms of the deal were not disclosed.

As part of the deal, Plentymag.com’s RSS feeds will be re-channeled with MNN content. MNN will begin producing a Plenty version of its own newsletter to send to Plenty’s former e-newsletter subscribers.

MNN will create “environmental content similar to the best items that we had at our site and making it available to you,” Plenty publisher and editor-in-chief Mark Spellum wrote in an e-mail to subscribers, which was posted to the MNN site. “No one wanted to see the demise of Plentymag.com but we feel lucky to have found a media partner who recognized the strong readership and content that we and you produced.”

Launched in January, the Mother Nature Network was created by longtime Rolling Stones keyboardist Chuck Leavell, who serves as director of environmental affairs. Late last month, former Forbes chairman and publisher James Berrien was named president and COO. Berrien left the Forbes Magazine Group last year.

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