Rolling Stone Rolls Dice on Restaurant Business
Music magazine to launch mega entertainment venue next summer.
Move over Hard Rock CafĂ©. Watch out Planet Hollywood. A music magazine is leaping off the printed page into the frying pan.
Rolling Stone founder/editor/publisher Jann S. Wenner announced late last week a partnership with the principals of real estate developer the Lucky Rug Group to launch a 10,000 square-foot restaurant/bar/lounge/private event space next summer at Los Angelesâ Hollywood and Highland Centerâsituated along the Hollywood Walk of Fame and home to Grauman's Chinese Theatre and the Kodak Theatre.
Details were sparse concerning the forthcoming mega venueâs food menu and drink list but Wenner, et al., said it would feature âexposed black brick, tufted leather and vaulted ceilings throughout the location, as well as a stunning antique iron staircase.â There wonât be any music industry memorabilia (read:Â bric-a-brac) like you see plastered all over the walls at a Hard Rock, though.
âWe are both excited and determined to bring the spirit of the magazine to lifeâthe edginess, the coolness, the classiness and the timelessnessâin making this venue a place to see and be seen,â Lucky Rug Group co-owner and Rolling Stone stakeholder Niall Donnelly said in the announcement.
Cool? Edgy? Sure, itâs had its moments, but those arenât words Iâd necessarily associate with the granddaddy of music magazines, at least not for the last several years.
At any rate, getting into the restaurant businesses for anyone is, well, risky businesses. Planet Hollywood, for instance, has filed for Chapter 11 bankruptcy protection a number of times. Â
The Rolling Stone brand, though, seems like a strong enough platform from which to launch a restaurant/bar project. Itâs recognized across ages, gender and music preference. And, besides, Rolling Stone isnât the only print magazine business thatâs rolling the dice on branded venues. Â
Maybe Iâll check out the new restaurant some night, but only if Wennerâs working the bar.
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