A pair of regional Connecticut publishers have announced the launch of magazines covering the same city—both with the same name.

Westport, Connecticut-based Moffly Media is expected to announce today the launch of Stamford magazine. The first issue is set to debut October 15.

“It was a dream of my father’s since he bought Greenwich magazine 20 years or so ago, and has been a dream of mine, too,” Moffly president Jonathan Moffly told FOLIO:. “We’ve come close to launching it over the years but wound up, for whatever reasons at the time, changing tactics. Now, it’s time.”

Moffly’s Stamford will carry an initial circulation of 10,000 and have a bi-monthly frequency by 2010. Moffly said he purchased the stamfordmagazine.com URL about seven years ago.

Meanwhile, Canaiden LLC, publisher of Stamford Plus and Norwalk Plus magazines, said today it also is launching a magazine called Stamford. The monthly title will be produced using the on-demand magazine service MagCloud.

Canaiden owner Naiden Stoyanov said he already is considering increasing the magazine’s frequency to weekly or bi-weekly. Online, Stoyanov’s Stamford will be located at thestamfordmagazine.com.

“Our companies are distinctly different but it appears that they are creating some confusion in the market,” Moffly said of Canaiden. When asked what, if any, legal actions he might take, Moffly said the company is “considering its options.”

In regard to the confusion, Stoyanov said: “We have published Stamford Plus magazine for four years. Any attempt by Moffly to publish a ‘Stamford’ magazine will clearly cause confusion with our well-known publication, which is also referred to as ‘Stamford magazine’ by our readers. The magazine has carried the slogan ‘The Magazine for Stamford’ prominently since 2006."

In addition to Greewnich, Moffly publishes New Canaan/Darien, Westport and athome in Fairfield County magazines.

Print’s Place in the Media Mix, 2016
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