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Report: Quebecor World to Become 'Novink'

Name change associated with emergence from Chapter 11.



By Jason Fell
06/08/2009

Montreal-based magazine printer Quebecor World is expected to announce this week—possibly as early as today—that it is changing its name to Novink.

The company, according to Graphic Monthly Canada’s PrintCAN, applied for a trademark for "Novink" last July, and in May published the application in a Canadian trademarks journal.

A Quebecor spokesperson did not immediately return a request for comment.

The printer indicated it would change its name as part of the company's emergence from Chapter 11. In April, the company reached a $1.5 billion agreement with its creditors that it says will allow the company to emerge from bankruptcy protection this summer.

Last month, Quebecor World received a letter from fellow printer R.R. Donnelley expressing interest in purchasing Quebecor for roughly $1.35 billion. A vote on a response by Quebecor’s board of directors is expected imminently.

A Quebecor creditor’s meeting is scheduled for June 18.

By Jason Fell
06/08/2009




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