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Report: Quebecor World to Become 'Novink'

Name change associated with emergence from Chapter 11.


By Jason Fell
06/08/2009

Montreal-based magazine printer Quebecor World is expected to announce this week—possibly as early as today—that it is changing its name to Novink.

The company, according to Graphic Monthly Canada’s PrintCAN, applied for a trademark for "Novink" last July, and in May published the application in a Canadian trademarks journal.

A Quebecor spokesperson did not immediately return a request for comment.

The printer indicated it would change its name as part of the company's emergence from Chapter 11. In April, the company reached a $1.5 billion agreement with its creditors that it says will allow the company to emerge from bankruptcy protection this summer.

Last month, Quebecor World received a letter from fellow printer R.R. Donnelley expressing interest in purchasing Quebecor for roughly $1.35 billion. A vote on a response by Quebecor’s board of directors is expected imminently.

A Quebecor creditor’s meeting is scheduled for June 18.

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Novink? Are they joking?
Submitted by Anonymous on Mon, 06/08/2009 - 12:36.

Novink? Are they joking? lol
More like...
Submitted by Anonymous on Mon, 06/08/2009 - 23:12.

...No-ink!
Quebecor Novink
Submitted by Anonymous on Tue, 06/09/2009 - 15:08.

It should be named: No Ink or more appropriately as they are screwing all the small creditors" STINK - Yeah that's it! Stink
If Donnelley purchases
Submitted by Anonymous on Thu, 06/11/2009 - 16:32.

If Donnelley purchases Quebecor, new comapany name will be Donkeycor.
Link about the Dinks from Novink
Submitted by Anonymous on Mon, 06/22/2009 - 10:56.

What's all the the stink about the link to the Dink's from Novink link? What finks! Ah the possiblities are endless!
novink no think
Submitted by Anonymous on Tue, 06/23/2009 - 16:49.

all the people that had a brain to think must not have been asked about what the new name would be.
Novink good new name think postive
Submitted by Anonymous on Fri, 06/26/2009 - 10:19.

Good a new name.Fresh start.Think postive ,good attitude and numbers up will bring this company around.Is there anyone here who is grateful for a job and thinks postive? I do know there is people where I work that are postive.
Yea, great name!!!.......NOT
Submitted by Anonymous on Wed, 07/08/2009 - 23:51.

Does changing the name hide the fact that it is still Quebecor? No, to me its still Quebecor, the joke of the printing world! Good luck.
Marketing Genius!!!
Submitted by Anonymous on Thu, 07/09/2009 - 22:30.

A nova is a cataclysmic nuclear explosion. In this case, Novink might mean a cataclysmic debt implosion. Sounds like QuebecorWorld may have used the same marketing firm that came up with "Cenveo". Whipped cream on road apples!!!
RE: Yea, great name!!!.......NOT
Submitted by printerbytrade on Fri, 07/10/2009 - 06:51.

You either work for Donnelley or you worked at a Quebecor and got fired. How does it feel to be clueless?
Disgrunteled employees
Submitted by Anonymous on Wed, 07/22/2009 - 13:25.

To anyone concerned!!! By posting such ads you endanger other jobs. And create a negetive impression. But I guess if you were fired for possibly not doing your job you have nothing better to do. If you were severed we all pray and hope you find a new gainful employment.We have suffered enough in recent years paycuts,job losses reduced hours etc. Lets just pray for a fresh new start!!!



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