PubMatic Offers Online Watchdog Service for Larger Publishers

‘Ad Inspector’ analyzes and evaluates ads, including those from ad networks.

By Matt Kinsman
06/03/2009

Ever come into work one morning and discover advertising that shouldn’t be there on your Web site? Palo Alto, California-based PubMatic has introduced PubMatic Ad Inspector, a service that helps publishers analyze and evaluate all ads served on their Web sites, including identification of ad network or exchange-served ads that the publisher may want to take down.

PubMatic offers one application for gathering information on all text, image and video ads on publishers’ pages as well as instant analysis on those ads. The service is available as a FireFox add-on and is aimed at larger publishers generating more than $5 million annually in online revenue.

“Ad Inspector saves our team time by showing us exactly where any unwanted ads are coming from, which saves us money because now we don’t need to pull every ad network down until we find where the ad is coming from,” said Maggie Kinsky, online ad sales associate at Kiplinger, in a statement for PubMatic. “We can resolve the issue quickly and precisely.”