Publisher Co-Op Offers its Own ‘Stimulus Plan’

New members get an earn-out on first $4,000 in rebates.

By Matt Kinsman
03/31/2009

The Integrated Media Cooperative has announced a “Publisher Stimulus Program” that lets new members join the co-op with a $1,000 down payment and an earn-out on the first $4,000 in rebates.

The announcement comes as two new publishers—Vendome Group and Questex Media—join the co-operative. “We have been talking with the IMC for some time and the new stimulus program makes this a no brainer,’ said Questex CEO Kerry Gumas in a statement. “We look forward to significant savings in the areas of telemarketing and paper purchasing among the other areas where the IMC has partners.

Founded in 2005, the Integrated Media Cooperative lets members pool best practives and volume purchasing and includes members such as Crain Communications, Edgell Publishing, Farm Journal Media and Vance Publishing.