Paste, the Decatur, Georgia-based music and entertainment magazine that’s developed a penchant for innovative experimentation, has launched a Web site—Obamicon.Me—that allows users to create their own digital versions of the iconic Barack Obama “Hope” poster.
Shepard Fairey-designed poster became a cult phenomenon, and was one of
the iconic images of the 2008 presidential campaign—one that inspired
magazine covers from 5280 to Time.
Already, more than 10,000 “Obamaicons” have been created.
a music and entertainment magazine would launch a Web site that has
almost nothing to do with the music or entertainment industries is unusual,
but sorta par for the course for Paste. In 2007, the magazine rolled
out a pay-what-you-want subscription offer modeled after the rock band
Radiohead, which allowed its fans to pay what they wanted to download
The Obama site is also a traffic grab, as the URL redirects to Paste’s Web site, and a banner ad appears at the top.