Paste Launches Obama Mini-Site
Music magazine allows users to create their own Obama 'Hope' poster.
Paste, the Decatur, Georgia-based music and entertainment magazine that's developed a penchant for innovative experimentation, has launched a Web siteâ€”Obamicon.Meâ€”that allows users to create their own digital versions of the iconic Barack Obama â€śHopeâ€ť poster.
The Shepard Fairey-designed poster became a cult phenomenon, and was one of the iconic images of the 2008 presidential campaignâ€”one that inspired magazine covers from 5280 to Time.
Already, more than 10,000 â€śObamaiconsâ€ť have been created.
That a music and entertainment magazine would launch a Web site that has almost nothing to do with the music or entertainment industries is unusual, but sorta par for the course for Paste. In 2007, the magazine rolled out a pay-what-you-want subscription offer modeled after the rock band Radiohead, which allowed its fans to pay what they wanted to download an album.
The Obama site is also a traffic grab, as the URL redirects to Pasteâ€™s Web site, and a banner ad appears at the top.
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