Paid Content and Blog Sponsorships Generate Highest E-Profits
Banner ads and online directories are the least profitable, per FOLIO: survey.
The wisdom of paid online content is still debatable but blog sponsorships and paid content are the most profitable e-media revenue streams, with more than 50 percent of respondents saying they see a profit margin of more than 30 percent from these two products, according to the 2009 FOLIO: E-Media Survey.
However, just eight percent of publishers sell sponsorships against blogs and only 28 percent offer paid content.
Of course, that doesnâ€™t mean blogs and paid content are generating significant revenue at this point. Paid content was the fourth largest e-media revenue stream for magazine publishers today (banner advertising remains the largest).
However, 32 percent of respondents said banner advertising was the least profitable e-media revenue stream, generating profit margins of less than 10 percent, followed by online directories.
The 2009 FOLIO: E-Media Survey tracks e-media performance for magazine publishers including fastest growing revenue streams, product pricing, product investment and e-media profitability. The survey will be available in full later this year.
Most Profitable E-Media Revenue Streams:
|Profit Margin > 30%+||Â|
Least Profitable E-Media Revenue Streams:
|Profit Margin < 10%||Â|
Source: 2009 FOLIO: E-Media Survey
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