Oprah Shares Cover of Magazine for First Time
Michelle Obama first 'non-Oprah' to appear in 105 issues.
For the first time in its nine-year history, Oprah Winfrey is not the lone cover subject of her magazine. Oprah shares the cover of the April issue of O with Michelle Obama.
Itâ€™s the first time in 105 issues Oprah is not front-and-center.
â€śSay what you will about booksâ€”people do judge a magazine by its cover, which is why itâ€™s important to me to keep the cover of this one looking fresh,â€ť Oprah said in a release. â€śAnd right now nothingâ€”and I mean nothingâ€”is fresher than the family that moved into the White House in January, sparking a national spirit of renewal the likes of which Iâ€™ve never seen.â€ť
The issue hits newsstands on March 17, and it could use a boost. Single copy sales for the Hearst title fell 25.2 percent during the second half of 2008, according to the Audit Bureau of Circulationsâ€™ Fas-Fax. Overall circulation slipped 1.7 percent during the period.
O carries a guaranteed rate base of 2.35 million.
Oprahâ€™s February 17 interview with the first ladyâ€”the first one Michelle Obama gave from the White Houseâ€”appears in the magazine. Renowned Rolling Stone and Vogue photographer Bruce Weber shot the interview for Oâ€”his first time shooting for the magazine.
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