Obama Shatters Newsstand Ceiling for Time
President-electâ€™s Person of the Year issue breaks sales record for magazine.
Barack Obamaâ€”whose election helped boost newspaper sales and propped up dozens of magazines at the newsstandâ€”appears to have done the same for Time in 2008.
Newsstand sales for Timeâ€™s commemorative election issue and Person of the Year issue shattered the magazineâ€™s own single copy sales records.
The November 17 election issue sold an estimated 575,000 single copiesâ€”nearly five times as many copies as an average issueâ€”forcing the magazine to go back to print four times.
The Person of the Year issue, meanwhile, is on track to become the biggest-selling cover in the history of the franchise, the magazine said. The company estimates the issue will sell 70 percent more copies than average Person of the Year editions, which would put it close to 400,000 copies. (Last yearâ€™s POTY issue sold 200,315 single copies, according to the Audit Bureau of Circulations; in 2006, the issue sold roughly 205,000.)
Obamaâ€™s victory led to late season victories for other prominent magazines. The New Yorkerâ€™s post-election edition sold 84,000 copies at the newsstands, second only to its 9/11 cover this decade. That issue sold more than 162,000 copies.