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Meredith Launches Women’s Online Network

New portal to combine magazine, social networking sites.



By Jason Fell
01/21/2009

Meredith Corp. on Wednesday announced the launch of the Meredith Women’s Network, a portal for the company’s collection of women’s Web sites.

The network will consist of three sub-networks: Better Homes and Gardens (including Better Homes and Gardens and Better Recipes), Parents (including Parents, American Baby and Family Circle) and the Real Girls Network (DivineCaroline, Fitness, More and Ladies’ Home Journal). Meredith acquired a minority stake in the Real Girls Media Network, a group of online women’s social communities, about two months ago.

“For our marketing and advertising partners, the Meredith Women’s Network allows us to optimize return on an investment across our digital platforms,” Lauren Wiener, senior vice president of Meredith Interactive said in a statement.

When FOLIO: asked how Meredith plans to position the network against other women’s networks—including Glam Media, a women’s fashion and lifestyle portal—Wiener, in an e-mail, called the network "unique" because it is "composed of high-quality original content that focuses exclusively on women ages 25 to 54 and the topics that matter most to them, including home, family and self-development.”

Later this month, Meredith says it also plans to launch MixingBowl.com, a social network featuring content on food, recipes and entertaining.

By Jason Fell
01/21/2009




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