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Layoff Round-Up: Entrepreneur, Forbes, More …

From consumer to b-to-b, rumors of cutbacks.


Jason Fell By Jason Fell
04/01/2009 -14:42 PM






It’s a battlefield out there. Yesterday, b-to-b publisher Cygnus Business Media laid off 30 staffers, or about 6 percent of its workforce, and suspended publication of two photography titles.

In terms of layoff/cutback stories, that was just the tip of the iceberg.

Rumors surfaced late Tuesday about massive editorial layoffs at Irvine, California-based Entrepreneur Media. Two FOLIO: requests for comment have gone unanswered, but a knowledgeable source tells me that eight editorial staffers—including executive editor Charlotte Jensen and managing editor Mike Werling—have been cut. If that’s true, a quick count of editorial names on the masthead indicates that 15 print and online editorial employees remain—including a copy editor, a research editor, a listings assistant and two interns. There aren’t many people left to write the magazine.

There also have been rumors that Forbes Media has started a second round of layoffs, this time letting go more than 50 people. My e-mail about the cuts was bounced from spokesperson to spokesperson and I never received an official response. Forbes announced a restructuring in November that resulted in 43 layoffs.

The rumors hit b-to-b publishing, too. Sources told me today that Milo Media—which saw six staffers, including several publishers, walk out last week to form their own, competing publishing company—has closed down altogether. Phone calls and e-mails to president Mike Domke have not been returned.

I also received a tip that Randolph, New Jersey-based Edgell Communications slashed employee salaries by 10 percent company-wide. That, it turns out, was true. “As consistent with Edgell's operating philosophy, particularly over this recent downturn, the salary reduction was a proactive decision based on the high degree of uncertainty in the market,” a spokesperson wrote in an e-mail. “Our revenue forecasting—even over several months—has become increasingly unreliable.” Edgell, which reorganized late last year, said no layoffs were associated with the salary cuts.

Even as I’m writing this, I’ve stumbled upon more rumors of layoffs and closings.

It’s a tough time to be in magazine publishing. Sometimes it seems all you can do is put on your helmet and let the shrapnel fall.

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Jason Fell By Jason Fell --

Post Comment / Discuss This Blog - Info/Rules

Taking the tabloid route.
Submitted by Anonymous on Thu, 04/02/2009 - 15:29.

"There aren’t many people left to write the magazine." Wow, I had no idea that FOLIO: had resorted to publishing gossip pieces that more resemble a trashy grocery store tabloid than a serious news source for publishing. The writer is very right that this is a tough time for the magazine business, and mostly every other business out there. But why is the paragraph about Entrepreneur the only one in the piece that showed this kind of statements? Your site sure has a strange way of interpreting news. Next thing I know you're gonna start drawing white lines in pictures á la Perez Hilton.
Wake up, Anon!
Submitted by Mike in Montana on Fri, 04/03/2009 - 10:50.

This is a blog, for heaven's sake, not a news story. Get over yourself. Folio is hardly the National Enquirer. In Jason's defense (not that he need any), he's using the blog for what I believe it was intended to do; publish information that didn't otherwise belong in a news piece.
Poorly managed business
Submitted by Anonymous on Tue, 04/07/2009 - 01:05.

Three rounds of layoffs in the past year is definitely a sign of a sinking ship. All signs point at management and its inability to develop/evolve it brand identity. It is ironic that a magazine based on good business practices fails to use any of its own advice. In an industry looking to evolve with the information age, one would think a magazine aimed at entrepreneurs would be on the forefront of developing a new workable business model.

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