Law Journal Launches Sotomayor Web Portal
There have been plenty of bad (even egregious) examples of magazines looking to capitalize on big media stories for their own benefit (see â€śThe Ethics of Covering Heath Ledger,â€ť "People Looks to Capitalize on Newman Death" et al).
Â This one, however, is a good example of a niche magazine trying to capitalize on a general-interest story that legitimately crossed over to its market.
Incisive Mediaâ€™s National Law Journal has launched something called â€śThe Choice,â€ť an online â€śnews center tracking breaking news, background, and commentaryâ€ť related to the nomination and confirmation of Judge Sonia Sotomayor as the nationâ€™s next Supreme Court justice.Â The site will pull in original and related coverage from Incisiveâ€™s NLJ, American Lawyer and New York Law Journal.
Without a dedicated URL, and a limited shelf life, this may be a short-lived experiment.
But who knows? Maybe itâ€™ll work, maybe it won't, but, at the very least, itâ€™s opportunistic.
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